There are a few areas that you can focus on when reselling SEO to clients interested in the power of internet marketing. Beyond the results of positive SEO work and the structures set up to support internet marketing campaigns, there is also work that will need to be done so that you can succeed in reselling SEO both in the present and in the future. If you follow a few simple philosophies on the sales nature of the internet, and choose to better understand how it all operates, you could become a positive force in the market without facing internal resistance.
To begin with, when reselling SEO you need to understand that the market is constantly evolving. What works one day will not work the next. It is inevitable that coding standards will change, algorithms will improve and become more intelligent, and that reselling SEO will need to be able to adapt to all of these factors or get left behind. If you find that you have become involved in a successful strategy or tactic, then by all means, you should pursue it until it no longer works, but you should also be prepared to start reselling SEO with different engagements in mind for when this does occur. It is not a question of how, but rather of when; the internet has changed its rules several times since its adoption by the consumer public, and will continue to do so. Pay attention to the trends when you are reselling SEO and you should be able to stay on top of these tides, instead of being washed away by them. Some examples of this are the changes that you will notice in the more popular search engines, such as Google, that are labeled and often discussed by both resellers and other marketers. Reselling SEO successfully means keeping an ear to the ground for these changes, because they can and often will impact how you do business.
Another, and arguably more efficient way to pursue this is to also work with an adaptable SEO firm when reselling SEO to clients. These firms tend to give much more thought to what will work in the future, as there is a solid investment in the changes that could occur. Reselling SEO with evolution in mind could mean staying one step ahead of the curve, and give you the advantage over your competition in general.