Did you know that in 2012, nearly 90 percent of all US internet users ages 14 and over browsed or researched products online. The bottom line is that in today’s word, more and more consumers are turning to the internet to find the products and services that they need; eCommerce sales topped a staggering $200 billion in 2011. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search engine optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Did you know that the vast majority of internet users begin their online experience with a visit to a search engine? Or that nearly 1 billion searches are preformed each and every day? In fact, according to online retailers and service providers, over 39 percent of all of customers come from search.
However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. In fact, around 75 percent of people who perform an Internet search find what they are looking for on the first SERP (search engine result page) and do not bother going past the first page. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsource SEO through an SEO service company or an Seo service firm. Outsource SEO through SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to outsource SEO. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into outsource SEO and consider SEO reseller plans. Reselling SEO using an SEO company is a great option if you don’t have the skills to provide these services in house; through an SEO reseller program or an SEO reseller plan an SEO company can help you provide SEO services to your clients. If you’re interested in resell SEO you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs.
Lastly, don’t forget about the other important aspects of online marketing. Social media marketing is also essential, as is effective web design. In addition to outsource SEO, you may also want to outsource these additional aspects of online marketing. In fact, 30 percent of businesses outsource at least a portion of their social media marketing, up from 28 percent in 2011. Overall, outsource options, such as outsource SEO options, can greatly improve the effectiveness of online marketing.